Veganism’s Popularity - Google Trends Analysis Tracker

30 December 2025

Summary

Following up on the previous report (full details are here), the popularity of vegan search terms on Google Trends shows a new increase in August 2025. This increase is most dramatic in non-dietary terms, which all show it to some degree, with "vegan dress" being especially dramatic.

Graph depicting a rise of vegan search terms from 2010 to 2019, followed by a slower decline untill August 2025, where it peaks again. Lines are shows for dietary veganism and non-dietary veganism. These trends mostly overlap, except that the dietary trends peaks higher around 2020, and the non-dietary one peaks higher in August 2025.

Analysis

Most terms display the same new peak, with the exception of some dietary ones. A quick investigation did not find a satisfactory explanation of the new peak for worldwide searches. The same increase is not seen in US-only or UK-only data. Note the the UK data is limited, making conclusions on it less reliable. A manual check for the most popular veganised search terms found no other geography available with sufficient sampled data.

Further Data

Graph for each used dietary search term Graph for each used dietary search term